Orbit Remit is a money transfer company for the whole world. They reached out to solve a problem they had been having, which was.. They were having issues with their customers understanding what the site said because they did not know how to read. They wanted to use images to explain who they are and how easy, trusting and friendly their brand is to use.
I created a style, a library of illustrations to influence a happy trusting brand that non-readers could understand at a glance. I started by concept ideas, sketching and then vectoring out the ideas. I then worked with the team to choose colors for the illustrations based off their brand colors.
The illustrations were used throughout their website and social. OrbitRemit saw an increase of customers understanding who they are and trusting them by using the illustrations.