Revature Rebranding Design
Revature is the leading provider of entry-level tech talent, offering talent-as-a-service for the Fortune 500. Instead of getting swallowed up in student debt, Revature pays candidates to train full-time for 12 weeks before starting their new careers at top tech companies. Once candidates start the program, it works extremely well. With an 89% retention rate after year 4, the Revature program works for hiring managers, too.
In today's job market, companies are looking to hire — and fast. Revature's program trains candidates so they're ready to jump in on day one, saving companies time and money. But they needed more candidates to apply, so Revature was needing help rebranding that helped awareness campaign for both B2C and B2B audiences that would help attract more candidates to the program.
It can be hard to trust a company you haven't heard of offering such a big commitment — the Revature program lasts two years. So the new design language has to do double-duty, both attracting the audience and proving that the company is trustworthy and legitimate.
Ultimately, this campaign will raise awareness for Revature, bringing attention to talent-as-a-service and helping both audiences trust Revature. Because we know that once they try the program, it's wildly successful.