With a mission to change the culture, the Steve Fund promotes the mental health and emotional well-being of young people of color.
The team at the Steve Fund was looking to redefine itself, expand its reach, and appeal to a new level of donors and partners. We helped the organization clarify its position and purpose through a new brand strategy and visual identity
During the branding process, we took a deep dive into their many audiences, from students to college executives and administrators to donors and philanthropies. We simplified the story by preparing several detailed personas that gave their leadership insights into how to tell the story. We looked at other mental health organizations to understand the Steve Fund’s key differentiators, and wrote a declarative brand position statement that gave them a clear direction.