Client: WaxBgone
Role: Brand design, visual identity, lead designer
Summary:
An ear care brand focused on safe and effective cleaning solutions, competing in a highly saturated Amazon marketplace. The goal was to create a brand that feels trustworthy, approachable, and distinct from generic competitors.
Contributions:
Redesigned the brand identity to stand out in a crowded category, focusing on differentiation, clarity, and shelf appeal within Amazon listings. Developed a cohesive visual system across packaging and digital assets to build recognition, improve trust, and elevate the overall brand presence.