ASK
The holiday season is an important time for Zulily, and each year the Marketing Design Team develops a style guide to create a clear vision for the multiple creative and merchandising teams throughout the company. During our research we figured out key colors and style trends that were predicted for winter 2017, we then based our theme on wrap it up. A theme centered around gift giving. We were inspired by bright punches of color with free hand patterns you may see on gift wrap. Research showed bright red and pink were in for holiday season along with sparkle and gold. So we focused on incorporating around colors that paired well with this knowledge.